Political media is undergoing a major shift in the new century and a successful media campaign increasingly depends on an effective, well-reasoned analysis of all forms of media and an ability to utilize creative content in breaking through the information clutter that consumers experience. A television or radio commercial must be produced very creatively, with superior quality, and placed in optimal rotation using market-analysis technology to maximize its desired effect. Web-based solutions are increasingly important in today’s marketplace and campaigns that are ahead of the technology curve are at a decided advantage. The Stewart Group designs all its media plans with its clients' best performance in mind. Our firm focuses on the increasingly challenging and complex area of media strategy to provide our clients with a substantial competitive advantage.